Social Media Handles (if applicable)
List your social media profiles (e.g. Facebook, Instagram).
Describe your business in 1–2 sentences *
What you do and who you serve.
What makes your brand unique? *
Why should customers choose your brand?
What are your brand’s core values? *
Examples: authenticity, luxury, empowerment.
What is the mission of your brand? *
State the mission of your brand.
How do you want people to feel when they see your brand? *
Describe the emotions you want to evoke.
What story do you want your brand to communicate? *
Describe the story behind your brand.
Describe your target audience *
Age, interests, values, behaviors.
Who are your main competitors?
Provide names or links if possible.
What do you like about competitor branding?
Describe what you admire and what to avoid.
Favorite colors (with HEX if available):
Specify your preferred colors.
Colors you don’t want: *
List colors to avoid in your branding.
Describe your brand’s tone & voice *
Examples: inspirational, friendly.
Core message or promise you want customers to remember *
The main message you want to convey.
Deliverables desired from this project
List expected deliverables resulting from this branding project.
Any additional notes, requests, or must-haves?
Share any additional details or requirements.